The Joules Chelsea boots, dubbed ‘The Westbourne’s’, have classic silhouettes, practical designs and unique colour ways that are really trending. From leopard print to silver metallics, purple suede to all round tan, there is a boot for everyone – and every season they bring out new twists, this season was bronze and silver metallic strips on the hide, I felt like a very cool version of myself from the future when I put my silver backs on.
The company itself had a humble beginning with one man, Tom Joule, who saw a gap in the market for bright wellington boots. He set up shop during equestrian events, so all wellies were ‘tried & tested’ among the muddy fields and rowdy crowds. Tom has one of those ‘oscar’ stories where the main character gives up everything for a dream; he re mortgaged his house to order his wellies and became a doorstep salesman, eventually ending in him owning over 100 stores across the UK. I always like to wear clothes that I know the history behind, you feel like you are part of something bigger.
All the boots are made from real cow leather including the lining, they feature a part rubber sole to prevent slip and skate moments, and they are finished with coloured loop holes on the back of the ankle for ease getting them on and as a quirky Joules stamp. The elastic sides make the shoe breathable and shapely. All you need for maintenance is a good leather coat product and they will last you for years.
They also do awesome awesome rubber Chelsea boots for rainy days, festivals and whatnots. I love these for when the jelly sandal trend pings back around so I wear them to give my own little twist on it. Alternatively, if you want to feel glam in the garden when you let your pooch out for a whizz in the night or perhaps you’ve got an allotment and you need a pop of colour when its weeding time, these are unbeleafablely cool.
I love the Joules take on this iconic trend because they make you different to every other Chelsea boot strutting around out there. You can celebrate your uniqueness by picking the design that shows you off best and isn’t that the whole point of fashion? You choose to express yourself; you decide what the beholder sees.